Technical substitute schmoozing: the continuing future of personal financial
ZURICH (Reuters) – No longer is schmoozing over-long meals and good wine adequate; Swiss private lenders are looking at games and you may digital fact to attract a separate generation off sceptical members to check out off electronic rivals.
Technologies are planning attract multiple-tasking millionaires with little time and energy to spare. not, money professionals must also victory the fresh new trust away from younger dealers exactly who have experienced a few downturns throughout their formative ages together with a beneficial furor over Swiss banks’ wedding into the taxation evasion.
From inside the a 5th floor work environment only away from Zurich’s head looking street, scientists within UBS UBSG.VX is actually testing all those tech to see what can make the planet’s greatest riches manager more desirable as fortunes violation to help you the next generation.
“How will you score beneath the epidermis regarding website subscribers today, because they have a tendency to work with the mobile devices in addition they would the wealth within their free-time,” told you Dave Bruno, lead away from UBS’s advancement lab. “It could be from the bathroom, it might be looking forward to an airline.”
Bruno and his awesome people are designing games, including a prototype secret to own iPads and cell phones, and seeking during the digital reality simulations to help individuals visualise just what are complex capital portfolios. (more…)