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Visual Studio subscriptions are licensed per user, not per machine. So if you have an active subscription, you are allowed to use the software anywhere. For more information about usage rights, download the Visual Studio Licensing whitepaper. Billing and renewals. How do I renew my Visual Studio standard subscription purchased from Microsoft store? If you purchased your subscription from the Microsoft Store, you can either purchase a renewal directly from them, or you can simply renew in the subscription portal.

Here are some quick links: Visual Studio Enterprise Visual Studio Professional Visual Studio Test Professional Note: You must renew your subscription within 30 days of the expiration date to qualify for renewal pricing.

How do I renew my Visual Studio Cloud subscription? In some cases, upgrading is available. Downgrading is also available. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online.

Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online.

An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from million in all the way to 3. Mobile phones have altered the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time. Many companies are now putting QR Quick Response codes along with products for individuals to access the company website or online services with their smart phones.

Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, and any other mobile-enabled content. In addition, Real-time bidding use in the mobile advertising industry is high and rising due to its value for on-the-go web browsing. Adfonic, another mobile advertisement publishing platform, reported an increase of 22 billion ad requests that same year. Mobile devices have become increasingly popular, where 5.

Mobile media consumption such as mobile audio streaming or mobile video are on the rise — In the United States, more than million users are projected to access online video content via mobile device.

Mobile video revenue consists of pay-per-view downloads, advertising and subscriptions. As of , worldwide mobile phone Internet user penetration was Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services.

Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; [15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 “bend test” which showed that the coveted phone could be bent by hand pressure.

The so-called “bend gate” controversy [16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device’s case stronger and robust.

Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain ‘live’ or ” real time ” information about consumer behavior and viewpoints on a company’s brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the s.

Social media can be used not only as public relations and direct marketing tools, but also as communication channels targeting very specific audiences with social media influencers and social media personalities as effective customer engagement tools. Influencer marketing allows brands the opportunity to reach their target audience in a more genuine, authentic way via a special group of selected influencers advertising their product or service.

Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google AdSense , advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship , political activism associated with a particular political party, or video gaming.

Google AdSense does this by looking for keywords in social media user’s online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted though not impossible, as can be seen with “special issue” sections on niche issues, which newspapers can use to sell targeted ads. Social networks are, in many cases, viewed as a great tool for avoiding costly market research.

They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete’s, such as Cristiano Ronaldo , latest apparel online with the click of a button.

He advertises them to you directly through his Twitter, Instagram, and Facebook accounts. Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads. Hypertargeting not only uses public profile information but also information users submit but hide from others. Social media content that has been driven by algorithms has become an increasingly popular feature in recent years. One social media platform that has used this ground-changing strategy is TikTok.

TikTok has become one of the fastest growing applications to date and currently has around 1. The “for you” page algorithm allows users to have videos recommended to them based on their previous watches, likes and shares.

This can be extremely beneficial for small businesses who are using this platform as a means of social media marketing. Although they may be starting off small, by following trends, using hashtags, and much more, anyone can promote themselves on this emerging application to attract new audiences from all around the world.

Moreover, using algorithmically-driven content within TikTok allows for a more positive response rate from users as the target audience tends to be young users, who are more susceptible to these increasingly popular marketing communications. When considering algorithms in respect to social media platforms, it is evident they can heavily impact the outcomes of this marketing strategy.

Since it is a new content feature, younger audiences may respond more positively to it than others, but it is not something that should be disregarded for other audiences. Anyone is able to use this marketing strategy to get themselves out there and engage with new customers or users because of the effective algorithm technique. Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers.

An example of these are consumer advocacy groups and groups that criticize companies e. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department or a challenge to the marketing effort as other customers read their positive or negative comments or reviews.

Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.

Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content. This can be seen through digital photos , digital videos , text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations with social media users responding to those who reach out to your social media profiles through commenting or messaging.

Traditional media such as physical newspapers, do give readers the option of sending a letter to the editor. Though, this is a relatively slow process, as the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open; Participants are able to instantly share their views on brands, products, and services. Traditional media gave control of message to the marketer, whereas social media shifts the balance to the consumer or citizen.

Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal.

In the process, the business is getting seen and promoting itself brand visibility. Small businesses also use social networking sites to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain valuable insights on whether a product may be accepted by their target market enough to merit full production, or not. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service the filling a need of the target market.

Such feedback can present in various forms, such as surveys, contests, polls, etc. Social networking sites such as LinkedIn, also provide an opportunity for small businesses to find candidates to fill staff positions. Of course, review sites, such as Yelp, also help small businesses to build their reputation beyond just brand visibility. Positive customer peer reviews help to influence new prospects to purchase goods and services more than company advertising. In early , Nike introduced its Make It Count social media campaign.

The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34, miles to visit 16 cities in 13 countries. They promoted the makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.

One of the main purposes of employing social media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products. It’s the only form of marketing that can finger consumers at each and every stage of the consumer decision journey. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent.

This means that if brands are less or non-active on social media, they tend to show up less on Google searches. Instagram has an interaction rate of 1. This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms.

Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public’s perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.

Twitter allows companies to promote their products in short messages known as tweets limited to characters which appear on followers’ Home timelines. Facebook pages are far more detailed than Twitter accounts. He added that “Compatibility is rarely an issue”, with importing and exporting options, and that the free storage of 15 gigabytes was “generous”.

However, he also criticized the user interface for being confusing to navigate, and wrote that “Offline editing isn’t simple”. The Android version of Google Drive has been criticized for requiring users to individually toggle each file for use offline instead of allowing entire folders to be stored offline. Immediately after its announcement in April , Google faced criticism over Google Drive privacy.

In particular, privacy advocates have noted that Google has one unified set of Terms of Service and Privacy Policy agreements for all its products and services. In a CNET report, Zack Whittaker noted that “the terms and service have come under heavy fire by the wider community for how it handles users’ copyright and intellectual property rights”. In a comparison of Terms of Service agreements between Google Drive and competing cloud storage services Dropbox and OneDrive , he cited a paragraph stating that Google has broad rights to reproduce, use, and create derivative works from content stored on Google Drive, via a license from its users.

Although the user retains intellectual property rights, the user licenses Google to extract and parse uploaded content to customize the advertising and other services that Google provides to the user and to promote the service. Summarized, he wrote that “According to its terms, Google does not own user-uploaded files to Google Drive, but the company can do whatever it likes with them”.

This isn’t YouTube or Calendar or even Gmail——the potential for someone’s most sensitive data to be snooped, whether to glean info for marketing or otherwise, is too high. In contrast, a report by Nilay Patel of The Verge stated that “all web services should be subject to the harsh scrutiny of their privacy policies—but a close and careful reading reveals that Google’s terms are pretty much the same as anyone else’s, and slightly better in some cases”, pointing to the fact that Google “couldn’t move files around on its servers, cache your data, or make image thumbnails” without proper rights.

In comparing the policies with competing services, Patel wrote that “it’s clear that they need the exact same permissions—they just use slightly more artful language to communicate them”. On November 12, , Google announced that Google Drive had million active users, a figure that the company was releasing for the first time. On October 1, , at its Atmosphere Live event, it was announced that Google Drive had million monthly active users.

The Next Web noted that this meant an increase of 50 million users in just one quarter. On September 21, , it was announced that Google Drive had over one million organizational paying users. In March , Google announced that Google Drive had million active users. In May , a Google executive stated at a company event that there were over two trillion files stored on Google Drive. Although Google has a During significant downtimes, Google’s App Status Dashboard gets updated with the current status of each service Google offers, along with details on restoration progress.

Notable downtimes occurred in March , [] October , [] January , [] [] September , [] January , [] and December At Google, we recognize that failures are statistically inevitable, and we strive to insulate our users from the effects of failures.

As that did not happen in this instance, we apologize to everyone who was inconvenienced by this event. Our engineers are conducting a post-mortem investigation to determine how to make our services more resilient to unplanned network failures, and we will do our utmost to continue to make Google service outages notable for their rarity.

Google Drive allows users to share drive contents with other Google users without requiring any authorization from the recipient of a sharing invitation. This has resulted in users receiving spam from unsolicited shared drives.

Google is reported to be working on a fix. From Wikipedia, the free encyclopedia. Cloud storage and file synchronization service developed by Google. Google Drive’s Android app. Android 2. Main article: Google One. Main article: Google Workspace. See also: Google Workspace. Main article: Google Docs Editors. Retrieved June 24, Google Cloud Blog. App Store. Drive Help. Google Inc. Retrieved March 7, Official Google Blog. Retrieved January 16, Ars Technica. Retrieved March 18, Retrieved May 10, PC World.

International Data Group. Patience, patience CBS Interactive. Google Workspace Updates. October 18, The Verge. Vox Media. Retrieved June 15, The Next Web. Android Police. Retrieved July 3, Retrieved July 13, July 12, Retrieved December 7, Retrieved March 3, Google Support. G Suite Administrator Help. May 4, Retrieved May 4,

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