How Robyn Exton expanded prominent lesbian relationship app Their particular
“In early days I’d head to clubs having a bottle out of sambuca in a single hands, and tequila from the almost every other, and you will prompt girls to down load the latest application in return for a beneficial try,” says the newest 30-year-dated.
Then in the Uk lesbian, gay, bisexual and you may transgender (LGBT) celebrations Manchester and Brighton Pride, she directed female because of the standing beyond your cellphone toilets giving out wc paper which have leaflets generating the fresh software.
It was back in 2013, and Ms Exton’s affordable, however, innovative, method of product sales in the near future watched member wide variety rise gradually, next after that gaining grip courtesy confident word of mouth.
Image provider, Thinkstock Visualize caption, Ms Exton drummed right up need for the latest software by giving aside 100 % free photos regarding tequila and you may sambuca
Created inside London, however with their headquarters relocating to Bay area just last year for the buy is nearer to All of us investors, in order to get into new dense of your strong social networking scene, the brand new Their unique software now has multiple million feminine pages around the world.
‘Crazy’
Their was given birth to away from Ms Exton’s fury which have established lesbian relationship websites and you will software, and this she did not thought were good enough.
She claims the market industry try dominated of the “adult dating sites which were first made for gay guys, and you will tuned green to have lesbians”.
Ms Exton had an internal company expertise in this because from the the full time she is actually doing work for a London area-centered branding institution, in which her buyer produced relationships programs.
The fresh light bulb second whenever she age whenever she was a student in a club with a few family members, among which got split up together with her girlfriend. (more…)